Work it, girl.

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Amarillo National Bank

ANB is part of the heart and soul of Amarillo. Out there in the Panhandle, they’ve got a way of doing things that’s one part Texan, one part Midwest and all character. Call it the “Amarillo Code.” I helped develop and sustain this campaign at Kolar Advertising and Marketing…

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3M Electrical Connectors

At 3M, American craftsmanship still means reliability, innovation and integrity. The same is true for the workers who rely on 3M’s American-made quality tape and connectors so they can do their best. This promotional campaign was designed to shine some much-needed light…

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SUBWAY Phoenix Suns Yearbook Ad

“Hey Liane, what if the players in the locker room were shooting trash can baskets with their Subway wrappers?” “Cool. The client will never buy it.” But they did. Slam dunk.

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US Oncology

US Oncology is a distributed network of more than 1300 physicians and a top-notch cancer research facility. At the time of this campaign, US Oncology was already the world’s biggest cancer-fighting organization — yet their name never came up alongside Sloan-Kettering, MD Anderson or The Cleveland Clinic…

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Dell Purchasing Programs

High-tech B-to-B work has been a large part of my career. Much of it has involved strategic deep-diving into positioning and messaging for product launches. All very high-tech, heady and hush-hush (under NDA)…

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Luminex

Most scientific and lab-based advertising is as dry as your 9th grade chemistry class. Luminex, an Austin-based biomedical company, wanted to be different. Their breakthrough device uses light and color (lasers and dyed microbeads)…

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