At 3M, American craftsmanship still means reliability, innovation and integrity. The same is true for the workers who rely on 3M’s American-made quality tape and connectors so they can do their best. This promotional campaign was designed to shine some much-needed light on the hardworking people who make and use 3M’s electrical products. It included a poster series, product packaging, in-store materials and even a calendar.
“Martha is what agencies dream of–a smart, talented writer who can create, sell and produce advertising that clients love. All while keeping the people around her happy. She’s a pro. She’s seen it all and done it all–twice. And probably produced the spot, sang in the jingle and did the voiceover. If there is such a thing as a Renaissance Woman, her name is Martha.”
– Dave Pernell, Associate Creative Director, Kolar Advertising & Marketing