Most scientific and lab-based advertising is as dry as your 9th grade chemistry class. Luminex, an Austin-based biomedical company, wanted to be different. Their breakthrough device uses light and color (lasers and dyed microbeads) to perform medical testing on blood samples. It’s a unique, complicated, brilliant process. And it’s just as much art as science.
Tiny colored dots can yield impressive results.
An idea we borrowed from art and brought to bioanalysis.
Looking at color and light in entirely new ways, Luminex had a stroke of genius. We call it Laboratory Multiple Analyte Profiling — LabMAP™ technology.
In “pointilist” art, minute dots of color combine to present a finely detailed image. With LabMAP, the same thing happens with microscopic beads called microspheres…
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