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US Oncology

Project Description:

US Oncology is a distributed network of more than 1300 physicians and a top-notch cancer research facility. At the time of this campaign, US Oncology was already the world’s biggest cancer-fighting organization — yet their name never came up alongside Sloan-Kettering, MD Anderson or The Cleveland Clinic.

These bold ads made a very big splash in The New York Times, Wall Street Journal, Time and dozens of other publications. We helped put US Oncology on the map for thoughtleaders, referring physicians and patients throughout the country.

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Copy Highlights:

With US Oncology, cancer has met its match. As the nation’s biggest cancer-fighting organization, we have more than 1,300 collaborating oncologists. More than 500 locations in 38 states. And we touch more than 850,000 Americans every year. All of which means we have more knowledge and experience to draw upon for every patient.

Project Testimonial:

“If you are looking for a topnotch writer that is detail-oriented, who will meet every deadline and who will provide the best product for you or your company, Martha is the writer for you. Not only does she produce award-winning and effective writing and concepting, she immerses herself in the culture of the company she is working with so that she understands it from the inside out. She worked to learn everything she could about our clients’ industries and she continually educated herself to help make the work better. And, in learning about our industry, she has also been an excellent source for providing ‘outside of the box’ thinking for client problem-solving. Martha is an excellent writer and resource. She is not only a colleague but a dear friend I call on often for help.”

Kim Carpenter, HC&B Healthcare Marketing